This video is about the dilemma between the comfort zone of predictability or the thrill of the unknown. Knowing most people are afraid of change, stepping up or taking a risk this video shows the comfort of a paved and predictable street vs a trail with an unknown destination.
I am helping the viewer find out if the possibility of taking the road less traveled has any appeal to him or her, right now.
I am attempting to help the viewer consider taking a risk to get out of the mundaneness of predictability and to join the adventure of GeneWize Life Sciences.